Kindness Worldwide launches global Kindness Week and ROKindness.org

Kindness Worldwide is marking Kindness Week Worldwide from Nov. 7-14 with the debut of ROKindness.org, a public ledger for recording and sharing acts of kindness. The nonprofit says the campaign is meant to turn individual good deeds into measurable ripple effects across communities, schools, governments and workplaces.

Why it matters: - Kindness Worldwide is trying to turn kindness into a trackable, repeatable public habit rather than a private gesture. - The campaign is designed to connect individual good deeds to broader outcomes, including community engagement, blood donation and official recognition from local governments. - The effort also aims to elevate World Kindness Day on Nov. 13 into a larger weeklong global observance.

What happened: - Kindness Worldwide launched Kindness Week Worldwide from Nov. 7-14. - The 501(c)(3) nonprofit is promoting the week alongside the global launch of ROKindness.org. - The nonprofit is encouraging people worldwide to perform one act of kindness each day during the observance. - Participants can record those acts on ROKindness.org and be recognized as Champions of Kindness™. - The campaign includes World Kindness Day on Nov. 13.

The details: - Kindness Worldwide says research shows a typical act of kindness can spread through social networks and affect 100 people or more. - The week’s activities include police departments issuing official Kindness Citations to recognize good deeds. - The campaign also includes efforts to inspire blood donation to help address supply shortages. - Governing bodies are being asked to provide official recognition for the observance. - Communities are being invited to take part in activities that encourage citizens to do good. - The organization is highlighting its documentary, "For Such a Time as This," which has won 22 international film festival awards. - The film tells the origin story of Kindness Worldwide, starting with a lost wallet returned by a stranger. - Kindness Worldwide says that story has led to ripple effects that have changed and saved lives around the world. - At a Vatican convening of the global film industry in 2025, Pope Leo urged filmmakers not to shy away from what he called “the world’s wounds.” - Kindness Worldwide says the film responds to that challenge and calls on all 50 U.S. governors and every U.N. member country to formally recognize Kindness Week Worldwide. - ROKindness.org is described as the world’s first public ledger of good. - The platform combines psychology and technology to accelerate the Kindness Worldwide movement. - Users record a kind act, generate a personal QR code and invite others to pay it forward. - The platform lets users see how far an act of kindness spreads across the globe. - The American Psychiatric Association's Healthy Minds Poll found that 89% of respondents said showing someone else an act of kindness made them feel significantly, somewhat or a little better. - The same poll found that 90% said receiving an act of kindness made them feel better. - ROKindness.org is available as a free website, mobile app and QR-card system. - The platform rewards, maps and celebrates acts of kindness. - ROK partners with families, schools, faith communities, nonprofits, corporations and civic organizations. - Kindness Worldwide says its signature initiative is an 8-day observance running from the Saturday before World Kindness Day through the following Saturday. - The organization says the format reflects “The 8 Characteristics of Kindness.” - More information is available at Kindness Worldwide and ROKindness.

Between the lines: - The nonprofit is using a mix of digital tracking, public recognition and institutional partnerships to make kindness visible and social. - The strategy leans on both emotional appeal and measurable participation, which can help a cause move from awareness to action. - The Vatican reference and film awards give the campaign a broader cultural frame beyond a single nonprofit event. - The emphasis on QR codes and a public ledger suggests Kindness Worldwide wants to build a viral, data-backed movement.

What's next: - Kindness Worldwide is urging people to continue daily acts of kindness throughout the Nov. 7-14 observance. - The nonprofit is also seeking support, donor participation and sponsorships. - Kindness Worldwide says toolkits and playbooks are available through its website. - The organization is encouraging schools, businesses, faith groups and civic organizations to adopt the campaign and expand participation.

The bottom line: - Kindness Worldwide wants to make kindness measurable, shareable and global, with World Kindness Day as the anchor and ROKindness.org as the engine.